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Product & System Design


I create smart solutions to some of the biggest
problems and issues facing humanity.

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Product & System Design


I create smart solutions to some of the biggest
problems and issues facing humanity.

 

Big Problems need big SOULTIONS

Seemingly insurmountable problems require focus and research to discover the root problems. Once the true problems are identified, awareness does little compared to calculated and thoughtful action. Action via solid design thinking and practices will always generate tangible solutions that can change the world.

This is something I have done with 3 projects in particular: Reaction, The Wire, and Otto. Otto was a self driving car system I designed back in 2004 that would transform how the U.S. Interstate Highway System would be utilized. The Wire is a revolutionary mass transit system designed specifically as a circulator in high density urban environments utilizing off the shelf systems from the ski lift industry. Reaction is a company I created and founded to build rapid response housing for people that had lost their homes in natural or man-made disasters.

 
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UX Design


Creating compelling experiences across any digital or physical medium is the easy part. Fighting to keep the end user as the central focus is always the hard part.

 

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UX Design


Creating compelling experiences across any digital or physical medium is the easy part. Fighting to keep the end user as the central focus is always the hard part.

 

A USER'S EXPERIENCE IS EVERYTHING.

With over 16 years of experience creating, designing and building compelling digital experiences across web, TV, kiosks, devices, wearables, and environments – there are few problems that I haven't encountered. My work for incredible clients such as Walt Disney, Hewlett Packard, Comcast, Honeywell, and AT&T, among others, has seen a variety of complex systems brought to life.

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Research & Strategy


Solid solutions don't just fall from the sky. They require deep learning, problem identification, planning, and smart execution.

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Research & Strategy


Solid solutions don't just fall from the sky. They require deep learning, problem identification, planning, and smart execution.

Discovery brings "why"; why brings A plan.

Why? This is the fundamental question you must ask yourself before creating anything. If you don't know "why," then you must stop and figure out the purpose, or you are destined to create only failure. With years of ethnographic field research experience, workshop facilitation, and strategy development for Fortune 50 clients down to small startups and NGOs, I always find discovery and planning to be just as exciting as the design process itself. 

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Branding & Marketing


Every strong solution and mission needs a clear voice.

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Branding & Marketing


Every strong solution and mission needs a clear voice.

You must Tell good stories.

For years and years, lots of buzzwords and labels have been applied to an area that at its most basic component is just good design and story telling. Telling a compelling story across all touch points with an audience is a very powerful thing. It requires visual sophistication, great content, a clear voice, and utilization of the right channels, all driven by simplicity. This is something I have repeatedly done across my entire career, from Silicon Valley startups, to Fortune 50 clients, to grass root marketing efforts for my own passion projects. The secret is you must tell good stories.

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Public Speaking


Inspire. Teach. Spread good ideas and stories with everyone.

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Public Speaking


Inspire. Teach. Spread good ideas and stories with everyone.

True belief in an idea doesn't Allow for silence.

Public speaking allows for good story telling to inspire others and provides a forum to share ideas broadly with others. It can be a powerful call to action. Over the years I have been fortunate enough to receive numerous speaking opportunities to discuss my work, design, and creativity in general. Many speeches and presentations later, sharing ideas passionately with others is a true joy of mine.